“I bought a twenty-first celebration dangle charm for my birthday, a lovely cat dangle charm when I adopted my kitten, and a letter C charm too. “It has become a personal diary,” she explains, pointing out the milestone charms as well as the everyday moments she chooses to mark. With more charms added since, Xiang – who prefers gold over silver or rose gold – dons her charms like wearable works of art. “I had dreamed of visiting Paris for so long, so when I got there I decided to gift myself a bracelet with a lovely Eiffel Tower charm on it.” “I bought myself a Pandora bracelet years ago while I was in Paris during Easter,” Xiang tells me, referring to her most treasured piece of jewellery. Among the starry new faces are Gossip Girl star Evan Mock, model and diversity champion Precious Lee, and model and artist Cici Xiang. For inspiration, the Danish jewellery brand has enlisted three new “muses” to join the likes of Georgia May Jagger, Larsen Thompson, and Tasya van Ree, who have been Pandora ambassadors since 2019. Of course, it is all about how you wear them. “These new unique styles take our charms to unexpected places.” Filippo Ficarelli, Pandora’s VP creative directors. “We tell our personal stories through our charms and how we wear them,” say Francesco Terzo and A. True to form, it builds on Pandora’s tradition of collecting, curating, and communicating something deep and meaningful. Think earrings and necklaces, but also bag chains, key rings, and charm holders. Over twenty years on from the creation of Pandora’s first charm bracelet – the now seminal Pandora Moments bracelet – the Danish brand is branching out in new and exciting ways to wear their beloved charms.ĭubbed the “Wearing Occasions” collection, the concept is as simple as it is elegant, extending the potential of charms beyond wrists and onto necks, ears, and beyond.
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